Audience Research Questions

These are the questions I plan to ask the public. Before I ask these questions, I will ask them to give me their favourite genre of music out of a list of four genres: Pop, Rock, Indie and Dance. I will eliminate any who do not say indie, and will use these people to find out more information and make it more suited to the specific audience I am looking to target at. By doing this, it will save me time and effort. I will only film people who answer to 'indie' being their favoutire genre so that I am interviewing the right type of people and get more audience research out of my basic questionnaire.

Questions as follows (in order):

On a scale of 1 to 10 how aware are you of the indie music genre?

What is your favourite indie band?

What are the typical items you’d expect to see in an indie music video?

What would you expect an indie band to wear in their music video?

What are the typical locations you’d expect to see in an indie music video?

Would you prefer an indie music video to have a straight forward narrative, a fragmented less-clear narrative or no narrative at all?

What would you expect an indie band to be doing in their music video? Performing with instruments in front of the camera, acting out a narrative or both?

Lastly, what is your favourite music video and why?